Alexander Gruber, Global CEO, Zortrax Honey Group

Dear Partners, Customers, and Stakeholders,
​At Zortrax Honey Group, our journey has been one of growth, innovation, and unwavering commitment to excellence. Over the years, we have expanded our footprint across Africa and Asia, bringing premium, sustainable honey and value-added honey products to households, businesses, and industries worldwide.  Our mission has always been clear: to produce the highest-quality honey, support ethical beekeeping practices, and empower local farmers and entrepreneurs through sustainable agribusiness. Today, we proudly stand as one of the leading agro-processing and honey production companies, with operations in Africa, Asia and Europe . 
Our mission is simple yet profound: to produce the finest natural honey while uplifting communities and protecting the environment. Beekeeping is more than just a business—it is a commitment to nature, food security, and economic empowerment. That’s why we continue to invest in sustainable beekeeping practices, cutting-edge agro-processing, and strategic global partnerships.​​

Through our franchise model, we are empowering entrepreneurs to take our brand to new markets, including our franchises in East Africa, Europe, South Africa, West Africa  and with our recent expansions into Dubai and India, we are now well on our way to becoming a global leader in honey production and apiaries farming by 2030.
Sustainability is at the heart of what we do. By integrating advanced beekeeping technologies, quality assurance, and fair trade principles, we ensure that our honey is not only pure and natural but also contributes to the well-being of the environment and the communities we serve.
As we look ahead, our goal remains ambitious yet achievable: to be one of the global leaders in the honey industry by 2030. Through strategic partnerships, expansion into new markets, and continuous innovation, we are well on our way to achieving this vision.
I extend my deepest gratitude to our farmers, employees, franchise partners, investors, and customers who believe in our mission and support us in this journey globally. As we look ahead, our vision is bold and clear—to create a world where honey is not just a product, but a movement toward a healthier, more sustainable future.  Together, we are making Zortrax Honey Group a brand that stands for quality, sustainability, and global excellence. Together, we will continue to innovate, grow, and make a lasting impact.
Thank you for being part of this incredible journey.

Warm regards,
Alexander Gruber 
Global CEO, Zortrax Honey Group